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118 800 ‘Mobile Directory’ |
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A unique service to the UK was launched last week. It enables you to search for listed mobile numbers on a directory, in much the same way that you can look for landline numbers.
The directory launched on June 18th 2009, allows users to search for mobile numbers using either the online directory or by calling 118 800. Through the online directory, the person being searched will receive a text message with the enquirer’s contact details enabling them to call the person.
The telephone service enables the recipient to accept or decline a call from the enquirer. If the number goes to voicemail, 118 800 leaves a voicemail or text message with the contact details. It'll cost you about 69p and then 14p for every minute you're on the line to them. If you use the service online, that'll set you back £1 a go.
The service has caused a fair amount of controversy because to make the service fully operational from day one, they have bought the information of approximately 40,000 mobile users over the age of 18. So to ensure that you are ex-directory, if that is what you want, you actually have to opt out of the service. It also takes four weeks for the ‘opt out’ to take affect, although they are trying to speed it up. You can opt out using the website, or by texting 'E' to 118800 from the mobile phone number or call 0800 138 6263. Standard network charges apply.
118 800 claims research showed nearly two-thirds of people favour a service which enables mobile listings. Of course for those that are happy to be listed, the benefits are clear and the service has proved very successful in other countries.
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Industry News 